How it works

In your circle of friends or family, are you seen as the ‘go to’ person for anyone who has a problem in your area of expertise? What if your ideal customers also saw you that way?

The qualities that led you to start a business and motivates you to create an incredible product... those are the qualities that can help drive your business growth. Showcase what you know, and use it to help solve your customers' problems while they are looking for answers. You will find there is something irresistible about that.

You can achieve the marketing results you seek and grow your business in multiples when you position yourself as someone who has answers to your customers' problems.

Your success is based on proven information guru principles

When you create a marketing and sales program based on the Build A Guru philosophy, you can grow your business from 50% to 300% in 6 to 12 months.

1. Attract the right customers - Use your knowledge and expertise to solve problems and provide solutions when your customers are looking for answers.

2. Use high-impact tactics that position you as the obvious solution for your clients’ problems.

3. Employ a proven process to convert interested prospects into your ideal clients.

4. Provide flawless execution.

5. Cultivate repeat and referral business.

In each of these stages, using the right marketing tactics and messages will keep your customers moving through your sales funnel and drive above-average sales.

What makes the Information Guru system more effective than most?

My turn-key system is designed to attract, convert, and retain. What does that mean? Many marketing and PR pros consider it success when you get lots of attention. You are on the front page of the paper or you get hundreds and thousands of "likes" or followers. 

While it might be success for them, it's not successful for you. This is where most marketing systems fall short. They don't plan to convert all that attention into paying customers. If you don't have a seamless approach to converting all the people you attract, you are wasting your money. 

Your marketing consultant can't say, "I delivered visibility, it's up to you to convert them." The entire system is most effective when it works together seamlessly.

My Information Guru system will help you grow your business by using your passion and expertise to take your prospect through different relationship stages until it results in a sale, then referrals or repeat business. 

The system works because:

It builds on your existing expertise.

It answers your the problems your customers are having -- when they are looking for information

It provides a step-by-step system to convert strangers to clients.

It shows you how to build a script that moves them seamlessly from one stage to the next.

Learn about the Information Guru Mastery Program

Learn about the Information Information Guru Mastery Program