My life's journey has taken me from a 20-year public relations professional to an entrepreneur who uses many of the same communications skills to build my businesses.
I help busy PR, marketing professionals and business owners create visual brands that promote their organizations. I have also built one of Washington, DC's fastest growing photo tour businesses using only content marketing — blogs, podcasts, and email campaigns.
At Raytheon Company I held a senior-level position where I led international communications and media relations for Raytheon’s $5 billion business, Network Centric Systems. In that role, I helped the business penetrate new international markets and communicate new capabilities to existing and new customers. I also led two major integrated communications campaigns that each earned best public relations program honors in the 73,000-person company.
Throughout my career, I have excelled at every major discipline in the public relations field. I led Community Relations for the United States Coast Guard, where I deployed the Coast Guard Band, Honor Guard, and used a NASCAR sponsorship to help raise exposure and galvanize public support for Coast Guard missions. I employed organizational communications to help unite employees during an organizational spin-off and instill pride in the new organization.
I used media relations to lead campaigns that garnered 60 percent of positive coverage in a field of five competitors. My writing has appeared in regularly scheduled advertorials in USA Today and lives on the shelves of countless government, nonprofit and commercial organizations.
I have continued to hone my leadership and creative talents by founding PhotoTour DC, a business that teaches photographers how to take great pictures while touring Washington, DC's favorite locations.
In college, I earned a B.A. with a double major of public relations and photojournalism.