Sets - Photos can be organized into Sets. This is a useful tool for uniting images from a specific event, product or news release. Your set can have its own caption and link back to your site. Sets can also be shared or viewed as slideshows.
Groups - You can invite others to share images based on any theme or event. Let’s say your team is volunteering at a walkathon. You can create a special Group for the day and invite all your participants to contribute their own photos. This makes it easy for everyone to share within the community.
Galleries - This is the tool you will use to curate and share the best images. You can create a gallery of your 20 favorite images and share those selections. Like your sets, a gallery can be viewed as a lightroom (dark background) and promoted separately.
Tags/keywords - You can tag each image with an endless number of keywords. These tags are used to help searchers find your images on Flickr. Search queries also include your captions, so make sure you keep those keyword rich as well.
High resolution images, fully downloadable - Your images are available in a number of different sizes for download. If an editor decides to use your photo, she can download a thumbnail, web resolution, or high resolution file. No need to resize. There are plenty of options.
Creative Commons - You determine the Copyright or licensing structure for each of your images. Under Creative Commons, you can pre-authorize use of your images within certain guidelines -- attribution, commercial use, derivatives, or share alike. Many editors search specifically for Creative Commons photos, so selecting one of those options increases the likelihood that your images are seen and used.
Discussion platform - Within groups, you can create discussion threads. This is a great way to encourage interaction. If your group is focused around a conference, create discussion threads around specific speakers or big ideas. Keep the conversation going.
Easy to share & distribute - Flickr photos have all the usual sharing options -- email, Facebook, Twitter, Pinterest, and Tumblr. You can also create direct links to the images and codes for embedding photos on your site.
How would you use Flickr for PR & Marketing?
Store images to distribute with news releases -- Create a set for your news release. Each image can include full captions and instructions for photo credits. Include a link back to the full story and news release on your site.
When you publish your release or pitch your story, you can provide the link for journalists to download high resolution or web images.
Since you will be including all your keywords in tags, bloggers or journalists who are covering your topic or industry are likely to find your images for any related story. This is another way to find sources you might not have targeted.