Before you laugh, are these your generic brand messages?
We only laugh because it's true. We've clicked on company websites... We've endured corporate videos... We've paged through official brochures….and found them all littered with these generic images.
I know it seems like a good idea at the time. You need some images and background video, so you find stock illustrations that you think matches your company themes. Guess what. They don't. Not unless you are a generic company.
Not all stock is this cringeworthy
So how do you tell if the image you are using really works? Here's a tip that you can use for any message, whether written, still image or video. If no one saw your logo on the page, would your competitor be able to use the same message without confusion?
Your ideal messages should be so specific that they would only resonate with your organization. Once you have differentiated yourself in messaging, look for ways to also set yourself apart with your illustrations.
Authentic - that's the buzz word these days. That means that the words, images and videos you create help me get to know and understand you. Your company. Your brand. Your values.
You want your customers to connect with you, not some generic models wearing all white.
Is this your message?
Before we have a hearty laugh at this Generic Brand Video, take a moment to check. Are you communicating generic messages where you could be specific? If you are, the joke could be on you.