Happy birthday from the NFL - with a personalized jersey photo
The NFL knew my birthday was coming and knew I was a die hard New Orleans Saints fan, so they sent me a personalized jersey -- sort of.
Let's face it, they could have written a cheesy happy birthday message encouraing me to celebrate by shopping at NFL.com. (Isn't this the part where I am supposed to receive the gifts?)
What caught my eye when I opened this email was a photo of my name on my favorite team's jersey.
There aren't a thousand sappy words that could have elicited the response this one photo did. This is personalized visual marketing at its best.