iBrand Blog

Happy birthday from the NFL - with a personalized jersey photo

The NFL knew my birthday was coming and knew I was a die hard New Orleans Saints fan, so they sent me a personalized jersey -- sort of.

Let's face it, they could have written a cheesy happy birthday message encouraing me to celebrate by shopping at NFL.com.  (Isn't this the part where I am supposed to receive the gifts?) 

What caught my eye when I opened this email was a photo of my name on my favorite team's jersey. 

There aren't a thousand sappy words that could have elicited the response this one photo did. This is personalized visual marketing at its best.