Career Highlights

Lynford Morton

Career Highlights

My expertise is built on a marketing & public relations career that spans almost 20 years and excels in delivering results both strategically and tactically.

At Canon USA, I managed the Canon Live Learning program, which consisted of developing and executing a marketing plan to grow the program and promote the workshops. Because of our efforts, the program grew 69% during my two years, reversing a trend of decreasing sales before I arrived.

At Raytheon Company I held a senior-level position where he led international communications and media relations for Raytheon’s $5 billion business, Network Centric Systems. In that role, I helped the business penetrate new global markets and communicate new capabilities to existing and new customers. I also led two major integrated communications campaigns that each earned the best public relations program honors in the 73,000-person company.

Throughout my career, I have excelled at every major discipline in the public relations field. I led Community Relations for the United States Coast Guard, where I deployed the Coast Guard Band, Honor Guard, and used a NASCAR sponsorship to help raise exposure and galvanize public support for Coast Guard missions. I employed organizational communications to help unite employees during an organizational spin-off and instill pride in the new organization.

I used media relations to lead campaigns that garnered 60 percent of positive coverage in a field of five competitors. My writing has appeared in regularly scheduled advertorials in USA Today and lives on the shelves of many governments, nonprofit and commercial organizations. 

Read my resume