Resume

Lynford Morton

Resume

Summary

Results-oriented communications professional with extensive public relations experience. Excels in providing sound, strategic counsel as part of an organization’s leadership team. Adept at developing creative solutions that help drive growth and deliver measurable results. Possesses leadership skills that harness the best contributions from colleagues. Uses interpersonal skills to motivate team members to achieve collective and individual success. 

 

Career Highlights


Strategic Communications:

  • Served as program & marketing leader for Canon Live Learning. Responsible for planning, developing, implementing, and measuring all Canon USA workshops, classes, and other educational or engagement activities throughout the country.

  • Served as the primary public relations leader on four different functional business leadership teams. On each, established the priorities and developed the strategic communications plan based on the organization’s goals and objectives.

  • Managed organizational budgets of up to $900,000.

  • Established and directed communications program for a new organization of 13,000 employees.

  • Led employee communications campaign to unite employees during an organizational spin-off which instilled pride in the new organization.

 

Publication Management/Writing: 

  • Use content marketing — blogs, email campaigns, and podcasts — to build and promote photo tour business.

  • Performed managing editor responsibilities, overseeing both editorial and production for four different organizational publications.

  • Provided executive communications, to include speech writing, Congressional correspondence, and employee communications. Wrote and placed op-eds in national publications, including Washington Post and USA Today.

  • Served as freelance writer for advertorials that appeared in USA Today.

  • Created and managed company-wide e-newsletters.

 

Media Relations: 

  • Led media relations program for $5 billion business.

  • Led campaign that firmly established the brand of a new capability by earning 52% of coverage among three competitors.

  • Introduced a new capability to the market with a campaign that earned 72% highly-visible coverage and 87% share of positive coverage among its competitors.

  • Managed federal government cabinet-level media events.

  • Won awards for Best PR Campaign and Integrated Communications Campaign in a 73,000-employee company.

  • Led media training program for executives of an $8 billion business.

  • Served as company spokesperson for four organizations.

 

Community Relations: 

  • Led community relations responses to oil spills and remediation efforts in two different organizations.

  • Led relationship-building effort to generate support for Coast Guard's programs on Capitol Hill.

  • Led acquisition of NASCAR sponsorship and outreach efforts using the Coast Guard Band, Coast Guard Honor Guard, and Coast Guard Art Program.


Professional Experience

Canon USA, Melville, NY
Manager, Canon Live Learning
April 2017 - April 2019

Shutterbug Life, Washington, DC
Founder & Photography Coach
May 2010 - April 2017

Raytheon Company, Network Centric Systems, HDQ Dallas, TX
Senior Manager, Public Relations and International Communications
April 2008 - May 2010

Manager, Public Relations and Communications
September 2005 - April 2008

U.S. Coast Guard, Washington, DC
Chief, Community Relations
2002 - 2005


Education/Qualifications

  • B.A. Communications; Double Emphasis: Journalism/Public Relations, Southern Adventist University; Collegedale, TN

  • Secret Clearance, Defense Contract Management Agency, 2005

  • Accredited in Public Relations (APR), Public Relations Society of America

  • Public Affairs Officer Course, Defense Information School; Fort Meade, MD